DESIGN
We placed the creative decisions in the hands of our followers and the wider community. This was by creating a range of designs for backgrounds, characters and colour variations which the public could vote upon. We asked the community questions about their perceptions of homeless people, scouted common locations, and worked out the best story possible to provide knowledge on how to help the homeless!
DEVELOPMENT
What comes together is a really nice collage of ideas, influences and styles, using humour and emotion to to bring together very disparate hand-drawn animated styles into a singular vision, shaped by the people of Norwich and beyond.
Goodwings
- Explainer Video
A motion graphics advert for hotel and travel provider Goodwings. Using a previous artists illustrations we brought these characters to life to explore Goodwings vision of turning 1 billion trips Net Zero by 2030.
